The goal of this campaign was to promote one of the Pilot brand’s latest models, the Frixion. The main feature of this model was that you can both write and erase. Based on this premiere, the main task was to offer an unprecedented reading of the history of evolution in which the pen —a metaphor for divine intervention— provides a solution each time a problem arises. It allow the species to evolve correctly through each of their stages. “Create, remove, evolve;” states the spot. Created by the agency Grey, the campaign combined cell animation and stop motion techniques. Aired in Spain and Portugal, it has 20”, 30”, 60” and 90” versions.

Official Selection Klik Animation Festival 2012
Gold Laus Awarded "Best Animation 2011" Barcelona
Featured in // Boardsmag, Best of 2010 @ Fubiz, Stash issue 74 and The Reel magazine.


Directed by Martin Allais